A custom motorcycle is a motorcycle with stylistic and/ or structural changes to the' standard' mass-produced machine offered by major manufacturers. Custom motorcycles are likely to be unique, or built in limited quantities. While individual motorcyclists have altered the appearance of their machines since the very first days of motorcycling, the first individualized motorcycles specifically labeled' Custom' appeared in the late 1950 s, around the same period as the word was applied to usage automobiles. In the 1960 s, custom artisans like Arlen Ness and Ben Hardy developed new forms of custom-made motorcycles, the chopper. In the 1990 s and early 2000 s, very costly usages such as those has been established by Orange County Choppers, Jesse James's West Coast Choppers, Roger Goldammer became fashionable status marks. There are currently corporations that are returning back pin striping, such as Kenny Howard( also known as Von Dutch) and Dean Jeffries from the 1950 s, with a continued effort to keep pin striping alive. The choppers of the 1960 s and 1970 s fit into this category .